Our Legacy, Reimagined
NORTHWESTERN GOLF isn’t just a brand, it’s a legacy nearly 100 years in the making. Since 1929, we’ve believed that golf should be accessible, affordable, and enjoyable for everyone, not just the elite few. For decades, we outfitted millions of everyday players, becoming one of the most trusted and widely played names in the game.
Today, we’re back with a fresh perspective, a modern product line, and the same mission that built our name: to deliver high-performance gear without the premium price tag. Designed by world-class engineer Jeff Sheets and built in the same factories trusted by leading brands, our clubs are made for real golfers; men, women, and seniors of every skill level.
We don’t make equipment for show. We make it for the 80% of golfers who just want to play better, swing easier, and enjoy the game without breaking the bank.
Whether you’re a first-timer, a weekend regular, or just someone who loves the game in jeans and a T-shirt — NORTHWESTERN GOLF is for you.
Our Core Values
The Story of Northwestern
1929 – Company Founded
Nat Rosasco Sr. establishes Northwestern Golf Company in Chicago, Illinois. From humble beginnings, the company is built on a mission to make golf equipment affordable and accessible to all.
1950s – Mass Distribution Begins
Northwestern becomes one of the first U.S. companies to distribute golf clubs nationwide through department stores and mail-order catalogs.
1960s–1970s – The Largest Club Manufacturer in the World
By this period, Northwestern Golf becomes the largest manufacturer of golf clubs globally in unit volume, producing millions of clubs annually.
Their affordable pricing and massive reach make golf accessible to millions of recreational players.
1980s – Thunderbird Series Launches
The Thunderbird line of golf clubs is introduced and quickly becomes one of the most recognized and widely used budget-friendly sets in the U.S.
Legacy: Thousands of golfers started their journey with Thunderbird clubs.
1990s – Focus on Beginner Golfers
The brand pivots toward serving the “80% majority” of golfers — beginners and average players who value function and price over prestige.
2025 – Iconic Relaunch at PGA Show
Northwestern Golf makes a triumphant return at the 2025 PGA Show in Orlando, unveiling the all-new
Thunderbord line, redesigned by club designer Jeff Sheets.
Built for men, women, and seniors — the relaunch reaffirms the brand’s original promise:
High-performance golf for everyone.
